Good day everyone,
We are initiating coverage of Creatd, Inc. (NASDAQ: CRTD), a company that works with content creators, brands, and entrepreneurs through technology and partnership. Its flagship technology, Vocal, is a creator platform.
Current price $4.80/share
Outstanding shares (est.) 8.65 million
Float (est.) 4.99 million shares
Insider ownership 15.36%
Make no mistake, CRTD is a trending company right now. Look at the stock chart and see the steady climb in the share price over the past two months. The SMA 20 is +18.98% and the SMA 50 is +38.22%, and the shares have broken through their 50 DMA of $3.54 in a bullish manner.
Look at this revenue growth:
Q1 2020 $293K
Q2 2020 $322K
Q3 2020 $424K
2020 revenues may be $1M to $1.5M when Q4 is added.
Considerations for CRTD shares:
Rapid revenue growth.
Disruptive digital marketing model.
The digital marketing sector is worth $49 billion.
Tiny float (4.99M/shares) can lead to a fast movement in the PPS.
Trending shares. In the past two months CRTD shares have doubled in price yet remain 75% below their 52-week high.
So, what is driving this trend in CRTD? While CRTD has multiple potential verticals, their Vocal Platform generates virtually all the company’s income at this point. Vocal is a free platform for content creators to post their stories and they can get paid for doing so. Contributors get a fee for every time their content is viewed, and the platform offers the opportunity to tip a contributor.
CRTD generates revenue by selling upgraded Vocal Plus memberships and collecting a percentage of all tips. The company currently has over 850,000 Vocal members and 10,000 Vocal Plus clients. The company had 1,000 paying Vocal Plus members in early 2000, now has over 10,000, expects to grow to 20,000 Vocal Plus members in Q1 2021. By the end of this year, CRTD estimates revenues could reach $1 million per month.
Breaking News/ Catalyst:
On Tuesday, January 19, 2021 the company announced enhancements to the Vocal platform. The enhancement the first of a series of strategic 2021 updates to its platform technology. The first of these updates includes a more intuitive user experience for Vocal’s creators and audiences.
According to the company, the platform updates are expected to drive continuing growth in conversions from “freemium” creators to premium Vocal+ subscribers.
The press release also contains a link to comments about the enhancements by company founder, Justin Maury.
Last year, paying Vocal+ subscribers grew by 1,000%. The company expects these new platform upgrades to further increase that growth.
CRTD is also developing its Vocal for Brands platform to help develop businesses. They believe their model is better than traditional digital marketing like banner ads and pop-ups. They pose the statement “We don’t click on banner ads, either.” Over 25% of all internet users used ad blockers on their devices in 2019.
Vocal for Brands pairs a company’s brand with storytellers to create content that builds brand affinity, instills trust, and drives results. CRTD can partner a brand with authentic creators on their Vocal platform to connect companies with their organic audiences. Storytelling with Vocal for Brands reaches customers without annoying them.
These are some brands already utilizing Vocal for Brand: Kettle & Fire, Vimeo, Hims, Nom, Foreo and Intimina.
Seller’s Choice is a digital marketing solution with over 100 clients. It offers clients a combination of services including Web Design, Marketplace Solutions, Digital Advertising, and E-Commerce SEO.
Creatd Partners identifies brands that operate in sectors Creatd supports. The company may offer financial support/investment along with its suite of marketing and development tools.
CRTD is a progressive thinking company aiming to disrupt the traditional view of online marketing. They are incorporating “word of mouth” advertising in a digital form. We believe the company may have enough momentum to propel its value far beyond the current market value of $40M.
Stay tuned and stay informed,
The Traders News Group
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