Phivida Holdings, Hemp Beverages, New Management and a New Marketing Direction

Phivida Holdings Inc. (OTCQX: PHVAF) is headquartered in Vancouver, BC with operations in San Diego CA. The company purchases packages and sells holistic hemp infused products. The company is also a supplier of hemp oil extracts, targeting manufacturers of consumer-packaged products, cosmetics pharmaceuticals as well as pet supplements.


In its most recent corporate update, for the third quarter of fiscal 2018, the company reported a successful transition under the new senior leadership team and its plan for entering significant mainstream commercialization. Key updates included a robust balance sheet and capital structure, positive regulatory shifts in the USA and Canada, a newly evolved board and senior executive team, and a new strategic portfolio of products and brands, comprehensive consumer research, new product development, new brand development visual identity and packaging design and an elevated national route-to-market strategy across the USA.


Key Highlights

  • Capital Structure – strong balance sheet with over CAD 15 million cash and no debt or loans
  • New Regulations – Farm Bill in US Senate, legalization of recreational cannabis and edibles in Canada
  • Consumer Research – Extensive consumer market research study on the category, brand, products, target markets, consumer sentiment leading to the new brand, packaging, and product development initiatives. The size of the functional beverage market is estimated to be approximately $14 billion, and the hemp extract market is poised to explode to $2.1 billion by 2020
  • Product Development – Based on the results of a consumer insight research, the new senior executive opted to develop six new flavors of CBD enhanced waters, and six newly formulated flavors of CBD enhanced iced teas, under a new brand developed with the Sid Lee agency – to be launched in Q3 2018
  • Brand Development – Sid Lee was retained as the lead agency of record to develop a new modern beverage brand and market positioning aligned with insights gained from the consumer market research
  • Packaging Development – Brian Schmitt was retained for a creative visionary for the development of a new visual identity and packaging system consistent with the brand platform developed with Sid Lee
  • WeedMD-Phivida – Management confirms that the proposed joint venture project (Cannabis Beverages ) between WeedMD (TSX.WMD) and Phivida Holdings Inc. (CSE.VIDA) is still on track and in development. Management reports the cancellation of the Hiku Brands-WeedMD merger has had no material impact to date on the completion of a pending final definitive agreement for the CanBev project.
  • Route-to-Market – Due to positive USA legislative developments, the new executive elevated its route-to-market strategy, replacing regional state dispensary distribution with a more significant national level mainstream distribution. The new national distribution strategy will focus on major mainstream distributors and brokerage into Natural Specialty & Grocery retail channels, e-commerce and B2B direct to clinics.


The aforesaid bullish corporate update for the third quarter along with extremely positive regulatory shifts in the USA and Canada has led to strengthened Investor confidence in Phivida Holdings.


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Description & about the Company: Phivida Holdings Inc. is headquartered in Vancouver, BC with operations in San Diego CA. Phivida is a premium functional food and beverage company focused on whole plant nutrition and natural ingredients that help best maintain overall health and balance in the human body. The company infuses organic active hemp extract into a variety of premium \ beverages and clinical products for everyday health. Phivida embraces and celebrates a return to organic, natural, plant-based foods and beverages, and a focus on holistic health and wellness.


Other recent announcements:

The launch of Oki brand: On Sept. 12, 2018, the company announced the launch of its “Oki” brand. This new line of functional beverages and supplements are infused with Active Hemp Extract and will be available to consumers in up to 2,400 natural specialty store locations within the United States, in a major distribution channel market-valued at over $4.1 billion in retail sales.


The initial bottling production run of Oki products was 100,000 units, with an additional 150,000 currently scheduled. Distribution is planned to a broad range of retailers through its exclusive national agreement with Natural Specialty Sales (NSS), an Acosta company and a recognized leader in the U.S. natural/specialty retail channel trade. NSS’s national network includes major retail banners such as Whole Foods Market, Sprouts Farmers Market, and National Co-op Grocers. The Oki line of beverages is currently only sold in the U.S.


Joint Venture for CanBev: On Aug. 15, 2018, the company announced the signing of a final definitive joint venture agreement to develop and operate Cannabis Beverages Inc. (“CanBev”) at WeedMD’s state-of-the-art greenhouse facility in Strathroy, Ontario.  Phivida and WeedMD will retain 50% each of the Class A shares.


Major product pipeline:


Vida: Premium Hemp Infused Products are the premium, full spectrum hemp oil extracts, and capsules.

Oki: Oki beverages are infused with 10 mg of active hemp extract per bottle and come in two different formulations: iced teas and flavor-infused water, each ranging in four different 16oz flavors.

Oki supplements are available in tinctures or capsules that range in doses from 600-1800 total mg of Active Hemp Extract. All products contain non-GMO, natural and organic ingredients and are plant-based and Vegan-friendly and packaged in sleek 100% recyclable glass containers


Oki supplements are available in tinctures or capsules that range in doses from 600-1800 total mg of Active Hemp Extract. All products contain non-GMO, natural and organic ingredients and are plant-based and Vegan-friendly and packaged in sleek 100% recyclable glass containers


Market overview:

Financials: The current cash and equivalents are approximately $15.7M million with no debt or loans. Total shares issued and outstanding is 60,177,701, and the total shares on a fully diluted basis are 71,908,914. The company is well capitalized to transition to major mainstream distribution with a solid structure poised for long-term growth.



Key risk factors and potential stock drivers:

  • PHVAF is on the verge of seeing meaningful results from their current developments. Analysts remain hopeful that these payoffs will take shape quite soon and remain bullish about the stock price.
  • Company’s ability to maintain its liquidity and financial flexibility to fund its incremental capital requirements.
  • Notwithstanding the recent boom, this is still a very nascent stage space and only time would differentiate between real winners and laggards. As far as choosing an option with a relative advantage is concerned, PHVAF is preferred choice with upside potential.
  • PHVAF’s ability to acquire and incubate other marijuana companies as the sector consolidates
  • PHVAF’ ability to revamp its sales strategy and to align with mainstream markets would hold the key over the near to medium term.


Stock Performance


  • On Friday day, Oct 12th, 2018, PHVAF closed at $0.67, on volume of 159K shares exchanging hands. Market capitalization is $39.671 million. The current RSI is 36.52
  • At $0.67, shares of PHVAF are trading below its 50-day moving average (MA) at $0.74 and below its 200-day moving average (MA) at $0.81
  • The present support and resistance levels for the stock are at $0.6090 & $0.7190 respectively.



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