TNS updated coverage on (NASDAQ: VERB) available here 02/24/21.
Good day everyone,
E-Commerce Technology and Digital Marketing are Red Hot Sector’s as Our “New Normal” in Online Shopping Expands
We are initiating coverage on Verb Technology Company, Inc. (NASDAQ: VERB), a leader in sales and marketing applications utilizing its proprietary interactive video data collection and analysis technology.
Previous close $2.53/share
Pre-market today $2.28 to $2.38/share
Outstanding shares (est.) 48.39M
Shares in float (est.) 38.5M
Insider and Institutional Combined Ownership Approx. 25%
Verb is a Software-as-a-Service (SaaS) company that is reshaping how businesses attract and engage with customers. The company’s products are cloud-based, accessible on all mobile and desktop devices.
VERB stock may be one of the most undervalued opportunities in digital commerce as the company assists its clients to dramatically improve sales through maximizing the potential of digital connectivity. As you read about the company here, and watch the video linked below, we believe you may see how VERB is changing E-Commerce by bringing digital customer engagement to a new, exciting level.
As the stock chart indicates, VERB shares have doubled in price since the beginning of December, surpassing their 50 DMA and 200 DMA of $1.83 and $1.24 respectively in a bullish manner. The Simple Moving Average is green at all levels. VERB shares are trending. Since the company displayed at the CES Show last month, there has been a heightened interest in the VERB products.
Online shopping is taking over the retail market, particularly during the pandemic. As online shopping becomes the new norm among consumers, many companies have had to rethink their business models to account for this change. Experts project that U.S. e-commerce sales will hit over $476 billion by 2024.
A recent McKinsey report showed that more than 60% of consumers had changed their shopping habits and shopping online is expected to grow 37% in 2021. The American shopping habits have changed dramatically.
A study conducted by DealAid indicated 90% of consumers have spent more time shopping online since the start of the health crisis. Black Friday in 2020 saw a record-hitting increase in clicks with online shopping surging nearly 22%, according to Adobe Analytics.
VERB was ranked first in Social Selling News’ January 2021 The Ranks list for companies that provide apps for direct selling, ranked by the number of clients invoiced over the past 12 months. VERB led the list with 103 direct selling clients, almost double its closest competitors, confirming its dominant position in the direct selling industry.
VERB Tech verticals:
verbCRM: Combines the capabilities of customer relationship management (CRM), lead generation, and content management, with clickable in-video, e-commerce capabilities in an intuitive, powerful tool for both inexperienced and highly skilled sales professionals.
verbLIVE: is an interactive live stream e-commerce and video webinar application with clickable in-video shopping capability for consumers. It also provides real-time viewer engagement data and interaction analytics. verbLIVE combines the best features of popular live streaming, like Instagram-live or a Zoom Video Communications Inc conference, with the capability for users to add what they want to a shopping cart and buy it on the spot.
verbLEARN: an interactive video-based learning management system (LMS) that incorporates all the clickable in-video technology featured in the verbCRM application adapted for use by educators for video-based education.
verbTEAMS: a self-onboarding version of verbCRM with built-in verbLIVE and 1-click synchronization with Salesforce.
Verb is available in over 60 countries in mobile and desktop formats. It has grown its client base steadily, adding 16 new clients in Q420. The additions include Market America, SHOP.com and Shaklee.
By next year, 82% of the world’s internet traffic is expected to be through video. Verb offers software to business sales teams that need affordable, easy-to-use, and quick-to-get-results sales tools. The company understands video interaction and incorporates into its software click-in-video capabilities that can help increase conversion rates and customer engagement.
VERB has developed a “Shark Tank” styled video show called Two Minute Drill where contestants present their idea for a business with the winner receiving $50K in cash and prizes. Season one (12 episodes) is already recorded. VERB uses the show to highlight its VerbLIVE product. You can watch it on Amazon Prime and on Bloomberg, Friday night at 8:30.
VERB aims to be at the forefront of the change in consumer shopping habits with its new product VerbLIVE. To better get a grasp of VerbLIVE watch this video interview with CEO Rory J. Cutaia recorded just a month ago. Cutaia states that VERB has ‘taken video to the next level’ by making it interactive, highlighting its verbLIVE e-commerce selling platform, citing it to be the greatest revenue creator for the group. Cutaia further states there will be more iterations of verbLIVE anticipated to be ‘game-changers’ in the industry.
The company is considered one of the most effective sales tools in the market today, and its technology is being integrated into popular ERP, CRM, and marketing platforms such as Salesforce.com, inc. – Adobe – NetSuite – and in the future, Odoo and Microsoft.
Analyst Coverage
1/13/2021 Alliance Global Partners – Buy
12/14/2020 LADENBURG THALM – Buy
VERB may be revolutionizing the way digital advertising money is spent. This is a RED hot sector.
Our coverage of VERB will continue this week.
Stay tuned and stay informed,
The Traders News Group
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