Bridgeline Digital, Inc. (NASDAQ: BLIN) operates as a digital engagement company. The company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services.
In March, BLIN announced their acquisition of certain assets of Stantive Technologies Group, Inc including OrchestraCMS, the leading digital experience platform built 100% native on Salesforce.com.
The OrchestraCMS platform helps Salesforce customers create employee intranets, customer portals and marketing Web sites. The native integration with Salesforce enables the platform to access the underlying infrastructure of the CRM, including security model, data, apps, workflow and other processes to deliver online experiences across any channel or device.
“OrchestraCMS – along with both the recent Celebros and SeeVolution asset acquisitions – will provide powerful pieces of technology to the Bridgeline Unbound product suite,” said Ari Kahn, CEO of Bridgeline Digital. “We’re always seeking ways to provide even greater value and continued innovation to our customers to help them stand out from their competition in their respective markets. The OrchestraCMS platform’s native integration with Salesforce give Bridgeline a unique capability in the web content management space that will bring new capabilities to our customers who use Salesforce.”
The company’s Bridgeline’s Unbound platform enables companies and developers to create Websites, Web applications, and online stores. It offers Bridgeline Unbound Experience Manager, a marketing automation engine and content management system; Bridgeline Unbound Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and Bridgeline Unbound Commerce, an online B2B and B2C commerce solution that allows users to manage domestic and international commerce initiatives. The company also provides Bridgeline Unbound Marketing, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and Bridgeline Unbound Insights to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers Bridgeline Unbound Social, a social media management solution that empowers customers to set up customized watch lists; and Bridgeline Unbound Franchises, a Web content management and e-commerce platform to multi-unit organizations and franchises.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was founded in 2000 and is based in Burlington, Massachusetts.
Stock influences and risk factors
They may require additional financing to execute their business plan and further expand operations.
The length of their sales cycle can fluctuate significantly, which could result in significant fluctuations in license revenues being recognized from quarter to quarter.
If their products fail to perform properly due to undetected errors or similar problems, their business could suffer, and they could face product liability exposure.
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