Good day everyone,
We are continuing coverage of Creatd, Inc. (NASDAQ: CRTD), a company that works with creators, brands, and entrepreneurs through technology and partnership. Its flagship technology, Vocal, is a creator platform.
Current price $5.08/share
CRTD closed at $5.08/share (+3.2%) in yesterday’s session after opening at a gapped price of $4.92. The previous session (Wednesday) closed at $4.80/share. The shares hit a high during the day of $5.93. Trading volume was 1,012,805 which exceeded the daily average by a factor of 9.7X indicating a high level of interest.
Creatd (CTRD) Highlights
• Disruptive digital marketing model. The digital marketing sector is worth $49 billion.
• Tiny float (4.99M/shares) can lead to a fast movement in the share price.
• Rapid growth in revenues.
• Trending shares. In the past two months CRTD shares have doubled in price yet remain 75% below their 52-week high.
Note that Facebook and Twitter trade at 10.0X revenues, typical of their sector. We are not comparing CRTD to those behemoths, except that all three operate a social network platform. If we apply that ratio of 10.0X to CRTD, given their pro forma revenue guidance, we see a company that could be valued at $120 million or $13.87/share.
Yesterday we reported on the news about the Vocal “challenge” for the Moleskine brand (planners, notebooks device accessories, luggage etc.). Dubbed the “Little Black Book Challenge” it prompts creators to submit a fictional story on Vocal imagining what they would do if they came into $20,000 unexpectedly; qualifying stories must reference a “little black book,” a tie-in to the iconic Moleskine notebook.
Winners of this Challenge will receive Vocal’s largest-ever prize pool, with a $20,000 cash prize for the first-place winner, $5,000 for the second-place winner, $1,000 for the third-place winner, and a free year of Vocal+, a $120 value, to ten runners-up. We anticipate many creative writers to flock to Vocal, referencing the Moleskine product and chasing those cash prizes.
We’ve identified the four verticals for CRTD for you and want to expand on them to illustrate how the company can rapidly grow revenues:
Vocal Plus is the platform that is building the other CRTD verticals. Creators submit their stories (the stories are reviewed by humans for content) for publications on the site. The site offers Communities of like-minded writers to join and members get paid when their content is read. CRTD sells a Vocal Plus membership that offers writing help and other perks for a monthly fee. The company has 800,000 contributors and 10,000 Vocal Plus members.
Vocal for Brands partners brands and authentic storytellers to create campaign-optimized stories that build brand affinity, trust, and drive results. The company offers data that indicates consumers create a personal connection with a brand by reading a story. Here are some companies utilizing Vocal Brands: Vimeo, Daily Harvest, Clean Cult, Hims, Foreo, Hum
Sellers Choice is a full-service digital marketing agency dedicated to the growth and profitability of e-commerce brands. It offers clients a combination of services including Web Design, Marketplace Solutions, Digital Advertising, and E-Commerce SEO. Here are some companies working with Sellers Choice: Eatwhatever, Life Made Better, Barista Underground, Benevelo, Matcha Bears
Creatd Partners can help with financing partners that meet the company’s investment objectives. In addition, CRTD partners would get the benefit of the technology of Creatd, the marketing expertise of Vocal for Brands and Seller’s Choice, and the creativity and data of Vocal’s communities.
It is the storytelling format that makes CRTD unique and is fueling the growth of the company. We want to reiterate, the company will likely post revenues over $1 million for FYE 2020 and has stated that by the end of 2021, could be generating revenues of $1 million per month by the end of this year.
CRTD looks to be an up-and-coming enterprise that may have a disruptive impact on social media. The current share price could seem a value soon.
Stay tuned and stay informed,
The Traders News Group
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