Traders News Source Senior Editor, Mark Roberts Interviews Sumitaka Kanno CEO and Founder at HeartCore Inc.

Traders News Source Senior Editor, Mark Roberts Interviews Sumitaka Kanno CEO and Founder at HeartCore Inc.

Traders News Source Senior Editor, Mark Roberts Interviews Sumitaka Kanno CEO and Founder at HeartCore Inc.

Thank you Sumitaka for giving us your time to answer some questions.



Sumitaka Kanno 
CEO and Founder at Heartcore inc


Full Interview

Could you give us a brief overview of your company’s different segments and your business model?

Our business is segmented into a couple different domains.

The first core product is our Content Management System (CMS) which is our customer experience management (CXM) platform that enables companies to attract and engage customers throughout the customer experience. Our CXM allows for users to create, manage, and modify content on websites without the need for specialized technical knowledge. It enables distribution of diverse corporate content through websites, apps, SNS, signage, and IoT. Unlike open source, it has strong security, and it has gained a reputation for its flexibility in linking with other systems and distributing information.

Next, our second segment is our Digital Transformation (DX) business, which provides customers with robotics process automation, process mining and task mining solutions. To dive a layer deeper, our product Controlio provides task mining services that track user behavior, monitor productivity, and manage risk; Apromore is our main process mining tool that automates business process discovery and analysis, uncovers operational friction, and optimizes and monitors business processes. The underlying goal of these products is to help users visualize business processes and optimize them.

Finally, we recently launched our Go IPO consultation service which aims to assist Japanese companies interested in listing on the Nasdaq Stock Market in getting there. Through Go IPO, we will service clients by assisting throughout the audit and legal firm hiring process, translating requested documents into English, providing general support services, assisting in the preparation of the S-1 or F-1 filing, and more. This is a promising business that has already gained significant traction.


What is your perspective on the SaaS market(s) you are in now and in the future?

We believe that the SaaS market in general has been and will continue to expand going forward. As a result, we are making sure that we adapt our solutions and services accordingly. That said, we recognize that there are some industries, such as banking, that typically do not use SaaS; therefore, we are continuing a dual strategy to develop both on-premises services while looking to cater to the growing SaaS market.


How many customers does your CXM Platform have? How many use your Digital Transformation Business?

We currently have a total of 650 CXM customers and 208 DX customers.


Has there been any activity on your recently announced share repurchase program?

We were glad the market reacted to the way it did after our announcement. That said, actual buying will officially commence in the near future.


Have you seen much interest in your new Go IPO Consulting business yet?

We have received significant interest from companies looking to engage us through our Go IPO process. Our team has already officially signed three deals in a matter of a couple months, and we have several more in the pipeline. The synergistic flywheel affect that we intend to accomplish is to have our Go IPO client start using our CXM and DX services. Given the growing demand and short-term interested we’ve garnered, we strongly believe that this service will become the third pillar of our sales in the future.


What trends do you see in the different markets you are involved in?

CMS has become more popular with open-source services such as WordPress. With websites being a vital component of corporations these days, there is a need for high security as many people participate in the operations of website maintenance. As the number of touch points increase, the amount of content to be managed in a secure fashion grows as well. This is where HeartCore’s CMS comes into play as our solution securely provides users with a cohesive set of marketing tools to attract and engage customers.

We are seeing strong tailwinds in the DX ecosystem, as companies want to automate many of their current long-winded and legacy processes.

With respect to Go IPO, we are receiving significant inbound interest from Japanese companies that want to speed up their growth trajectory and expand globally.


What were your company’s biggest accomplishments in the last year?

One of our most noteworthy wins was a multi-million dollar contract with the Central Bank of Japan.


What do you think is the biggest strength of HTCR right now? What does your company do well?

Our main goal as an organization is to make customers happy. Though many IT vendors have sales as their primary goal, ours is to make our customers happy. Our track record of operating this way has proven to be a successful longer term approach. Even though in the short term we may be operating at a loss to help service our client, longer term, that client will typically stay loyal to us and be not only a customer but a partner.


Which aspect of your company makes you enthusiastic?

The industry we are in is very fast paced and dynamic, which causes our team to always be on its toes. Our team at HeartCore is constantly catching up with market trends and evolving our product development initiatives to ensure that we are providing customers with the most up to date solutions.


Would you describe your vision of growth for your company both in the near term and long term?

Due to the inherent nature of our CXM product, there is a huge focus on strategic partnerships. Thus, we have been expanding our partner program in parallel with product enhancements and branding.

There are many companies that are just starting to step foot into the DX domain and as a result, many do not exactly know what they need. Without precise visualization and analysis, companies will not be able to navigate their DX journey – that’s when HeartCore comes in. Our goal is to educate people by pinpointing issues and then finding a resolution to optimize the problem. The DX initiative is spreading throughout the world, and it is our plan to capture as much market share as we can here.


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