| What Does Iconic Brands and Monster Beverage Have in Common?
Successful beverage companies, whether it be energy or alcohol are some of the highest growth stories in the market. Monster beverages is a great example in comparison to Iconic Brands.
New Additions to the ICNB Sales Team Just Announced. These are key players with a history of building $Billion dollar brands.
Good day everyone,
Iconic Brands, Inc. (OTCQB: ICNB) sells, develops, and makes alcohol and non-alcohol beverages, operating through four subsidiaries.
ICNB shares opened at $.3905 in the Monday session and gained to $.415 early. Trading volume in the first 30 minutes was at 47K shares.
Current price $.40/share (+ 2.43% at 10:00 am EST 3-31-22)
In news released this morning, ICNB announced new regional sales leaders have been added to their team. The latest sales team brings over 150 years of expertise and industry experience in sales and marketing, and distribution of wine, beer, spirits and soft drinks for major brands and alcohol beverage companies including Jim Beam Brands, Diageo, PepsiCo, and others.
These new members of the Company’s sales team have a history of successfully building multi-billion-dollar brands. Follow the link above for a bio of each of these new members, and the current members, of the ICNB sales team.
Looking at ICNB makes me think about the success of Monster Beverage (MNST) and their story. Years ago, MNST was a stock trading at $.50/share, same range as ICNB. MNST was able to identify a trend in energy drinks, able to capitalize on it and the company grew to what it is today with its shares trading at $80 and a market value of $4.5B.
ICNB has not only joined the Ready to Drink (RTD) trend, but they are also innovators in the Ready to Freeze (RTF) and Better for You (BFY) niches and are going to lead in the box/pouch packaging trend in alcoholic beverages with their new solar powered, state of the art manufacturing facility. RTD/RTF/BFY beverages, along with box/pouch packaging are the hot trends in the alcoholic beverage sector. Could Iconic Brands be the next Monster Beverage level growth story?
Once again: Premixed cocktails sales in the United States surged 42.3% to $1.6 billion compared with a year earlier, becoming the fastest-growing spirits category, according to the Distilled Spirits Council of the U.S.
The Traders News Group
original report below
___________
Good day everyone,
With two catalysts at work, Iconic Brands, Inc. (OTCQB: ICNB), a company that sells alcohol and non-alcohol beverages looks like it could be climbing to new highs. Their accretive acquisition from last year is adding significantly to their verticals, and they just announced a new product line with their partner, supermodel Christie Brinkley.
Current price $.42/share
As I outline the revenue growth figures below, notice that Q321 revenues equal the total of FYE 2020 revenues reflecting the expansion moves the company has been making.
YOY revenue gains:
FYE 2018 $566K
FYE 2019 $1.2M
FYE 2020 $2.8M (+235%)
QOQ revenue gains:
Q121 $634K
Q221 $585K
Q321 $2.8M (+480%)
ICNB is in a high growth mode. I expect the company could release its FYE 2021 financial results in mid-April (two weeks) if they stay consistent with previous practice. I’m eager to see the level of FYE revenues given the giant leap in Q321.
ICNB statistics:
Outstanding shares – 89.6M. Float – 61.59M shares, FYE – 12-31, Most recent quarter reported 9-30-21, Q321 revenue $2.8M – 52 week high – $1.00/share. I expect ICNB may file its FYE21 10-K in a few weeks.
In news that just broke Tuesday, the company announced that it has launched Bellissima Zero, a new line of zero sugar still wines created by Bellissima Prosecco and co-developed by Bellissima brand partner, supermodel, actress and entrepreneur, Christie Brinkley. Bellissima Zero is available in five expressions: Pinot Grigio IGT, Chardonnay IGT, Rosé Wine, Merlot IGT and Cabernet Sauvignon IGT.
Christie Brinkley, who has appeared on over 500 magazine covers worldwide, served as a spokesperson for CoverGirl and performed on Broadway, on television and in film, stated, “I am incredibly proud to introduce Bellissima Zero sugar still wines. We have worked tirelessly to create a delicious line of premium quality still wines that provide a delicious taste and a unique experience and continue our vision of providing healthier choices for our customers. I believe Bellissima Zero is a perfect blend of flavor, appearance, and sustainability at an ideal price.”
Earlier this month, ICNB invited investors and media to attend the March 1, 2022, unveiling of TopPop’s (their July 2021 acquisition) state-of-the-art 65,000 square foot facility. The new facility is solar powered and FDA-registered, Safety Quality Food (SQF)-certified, Kosher and Organic production-certified, TTB & NJ ABC approved.
The facility will produce frozen ice-pops, stand-up flexible pouches, single-serve shots, organic juice pops, dog treats and more. During the tour they were able to demonstrate their eco-friendly flexible packaging solutions for Ready to Drink (RTD), Ready to Freeze (RTF) beverages, and other applications. Premixed cocktails sales in the United States surged 42.3% to $1.6 billion compared with a year earlier, becoming the fastest-growing spirits category, according to the Distilled Spirits Council of the U.S. The facility is starting production of those products now. A 65,000 square foot facility can generate significant revenues. This new facility may be the driver for growth at ICNB.
 
INCB subsidiary operations:
BiVi Sicilian Vodka (51%) – acquired in 2015.The company has a license agreement for endorsement and royalties with an entity owned by Chazz Palminteri.
Bellissima Sparkling Wines (51%) – acquired in 2016 and distribute sparkling and still wines through a variety of distribution avenues. The company has a license agreement for endorsement and royalties with an entity owned by Christie Brinkley, and as detailed above just added a new product line.
United Spirits (100%) – recently acquired in July 2021. United provides distribution services for Iconic, BiVi and Bellissima.
Top Pop (100%) – recently acquired in July 2021. Top Pop is a brand owner and contract manufacturing and packaging company specializing in flexible packaging solutions in the food, beverage, and health categories. Its first branded and contract products are alcohol-infused ice pops. Its manufacturing facility in Marlton, New Jersey is registered by the Federal Drug Administration and holds a Safe Quality Food certification.
As the chart below indicates, ICNB shares crossed their SMA20 of $.40 and SMA50 of $.42 this week before a soft retreat. With the recent developments at the company, I can see a potential bounce past the SMA200 of $.48/share, moving closer to the November high of $1.00/share. I note the chart pattern of peaks, indicating the potential for a gain near term. I note that the company shares were at $.51 (+34%) just 23 days ago.
This is an exciting time for Iconic and its stakeholders as revenues take a giant leap. The Ready to Drink (RTD) and Better for You (BFY) alcoholic beverage markets are hot right now and ICNB is poised to benefit with their new line of Zero sugar still wines and a state-of-the-art manufacturing facility for RTD products.
Stay tuned for our full report on ICNB.
The Traders News Group |
